Clothing Or Concept :: essays research papers

IZOD Clothing or Concept both day, billions ar spent on advertising with the role of selling some product of one kind or another. Every day, even more people come in contact with these ads and are affected by them. As the number of ads continues to rise, the percentage of those that are conduct and manipulative likewise increases. As a result, we have become more skeptical about what we see and hear, and we have begun to acquire distaste for the selling world. The IZOD Extreme Leisure clothing ad is a perfect font of why this distaste for todays marketing industry is go at such a dramatic rate.The image that IZOD portrays is one of popularity, fun, wind appeal, and excitement (Extreme Leisure), and is presented in such a dash as to mislead the reader into believing that he will procure this image by wearing IZOD clothing. This misrepresentation occurs in many ways within the ad. The ads picture shows a group of manful and female friends completely sitting around social izing, drinking beer, laughing and smiling, all with a whole-hearted carefree attitude, all while wearing IZOD clothing. In fact, they arent just socializing, merely are also playing strip poker. This is where the agitate appeal comes in Hey, wear IZOD clothing and youll be in this bit toohalf naked women, beer, and more fun than you can handle. yea right. Reality check Although consciously we know this to be untrue, this concept is what the ad inscribes into the readers brain, and is what the reader walks away with - a pretty inexpensive deceit.IZODs ad also promotes not only immoral acts, but a theme that is damaging to society. Firstly, it promotes immoral acts by making a connection between fun and happiness to nudity and sex appeal. By showing only partly dressed men and women in a festive environment, the ad sends the message that this is the cool thing to do. If you want to be in with the in people, this is the way to go. Have fun This way of intellection is the wrong me ssage to send and is a negative side stamp of this ad. Second, is the alcohol issue IZODs ad backs one of the most unsteady ideas of our time--that beer means fun. IZOD not only illustrates this with beer drinking taking place, but also comes out and says it in plain English.