Sports commercials Essay Example | Topics and Well Written Essays - 500 words

Sports commercials - Essay ExampleThe next advertisement that is very flourishing in its marketing outline is the Adam Oates NHL commercial. This ad is clever because it involves sexuality in the form of a woman to provoke thought. The ad uses phrases like patrols the offensive zone, and loose rebounds to compare hockey with picking up a date. This is clever on the part of the advertisers because they make hockey seem fashionable to the viewing unrestricted by contrasting score on the hockey field with scoring on the dating front.The next advertisement that is very successful in its marketing strategy is the Adam Oates NHL commercial. This advertisement is clever because it involves sexuality in the form of a woman to provoke thought. The ad uses phrases like patrols the offensive zone, and loose rebounds to compare hockey with picking up a date. This is clever on the part of the advertisers because they make hockey seem fashionable to the viewing public by contrasting scoring on the hockey field with scoring on the dating front. The net advertisement that I found to really hit the mark was the NBA Cares campaign, which contained three different ads. In the firstly two ads, a vast number of professional basketball players plead with the audience to help open to those in need. This strategy generally works because the audience likes to think that they are on the same direct as their role models. The third ad combined the use of star power with everyday fans to drop dead its message across.