The Reason for the Shift from Transactional To Relationship Marketing Essay

The Reason for the Shift from Transactional To Relationship selling - Essay ExampleThis paper illustrates that strategies harnessed by kindred marketers to achieve their goals include chargesing on retaining customers and long-term view of business relations as shown by Jaguar Land Rover Plc, contract on providing value to the customers as depicted by Mercedes-Benz, emphasizes on the provision of great service to clients as depicted at Starbucks. There is also an emphasis on quality relationships and customer contact through and through social media, email and text messages with this strategy exemplified by Starbucks and Costa Coffee. Business to business (B2B) approach of relationship merchandise between one firm to another and chargees on the features of the merchandise and there is the lack or very little personal emotion between the representatives of the two organizations involved. The operational guidelines of the business are the main emphasis for understanding through searching more information on the organization, and there is the requirement for marketing to be in-depth in business to business marketing. The effectiveness of marketing is dependent on the ability of the product to save time, resources, and money. On the other hand, relationship marketing approaches on business to consumer is giving a focus on product benefits and decisions have the personal emotional attachment. The message has to be short and less informed, focus on product benefits, and getting right to the point. Purchasing decisions by consumers base more on emotion.